HUIA was approached by Te Takarangi to collaborate on the reprinting of a selection of Māori-authored non-fiction books featured in the Te Takarangi 150 book list. The aim was to update and elevate these important academic and cultural texts for a new audience, while honouring their original intent and significance.
This series of reprints presented an opportunity to create a cohesive yet diverse visual identity that speaks to both the academic nature of the texts and the cultural significance they hold.
The design concept centres on pattern iconography as the primary visual language. Six base patterns were developed, each inspired by Māori whakairo (carving patterns), and then tailored for each book in reference to their themes and genre. These patterns are symmetrical and repetitive, highlighting toi māori principles of balance, rhythm, and interconnectedness.
Each pattern was carefully considered to reflect the essence of the book it represents. Some highlight are:
Māori and Parliament features interweaving rauponga patterns forming tree-like structures, symbolising the nurturing role of Māori within political spaces.
Weeping Waters uses kōwhaiwhai motifs that evoke water in all its forms—from Ranginui (tears) to Papatūānuku (rivers and lakes).
Mana Tangata employs whakarare (interwoven patterns) to represent whakapapa and collective strength.
The Parihaka Album draws inspiration from Taranaki maunga and surrounding waters, using zigzag patterns to echo the land, while the waharoa kopito motif symbolises resilience and growth.
Weeping Waters uses kōwhaiwhai motifs that evoke water in all its forms—from Ranginui (tears) to Papatūānuku (rivers and lakes).
Mana Tangata employs whakarare (interwoven patterns) to represent whakapapa and collective strength.
The Parihaka Album draws inspiration from Taranaki maunga and surrounding waters, using zigzag patterns to echo the land, while the waharoa kopito motif symbolises resilience and growth.
